The alcohol-free brewery will depart as front of shirt sponsor after adorning the Barnsley kit since the start of 2023 as part of the Together Red campaign.
With ‘brews fit for football’, AB cans have been available to purchase across the stadium to provide an alcohol-free option for Reds supporters when coming to Oakwell on matchday.
During January all cans of Athletic Brewing were reduced to £1, with all profits being donated to Alcohol Change UK’s Dry January©️ campaign. Several hundred pounds were donated to help fund the important work that Alcohol Change UK does to reduce harm caused by alcohol.
Bill Shufelt, CEO and Co-Founder of Athletic Brewing said: "The entire Athletic Brewing team have become Barnsley fans this year, and we appreciate the opportunity to support the team with our first sponsorship as we introduce the UK to world class alcohol-free craft beer. We're excited to root for the team in the promotion push and are excited to see where the partnership grows to in the coming years."
Barnsley FC CEO, Khaled El-Ahmad, added: “We’d like to thank Athletic Brewing for their continued support since the formation of our partnership last year.
“When they expressed to be on the front of shirt under the Together Red scheme we were delighted, as the values and ethos of both parties felt deeply aligned. That has been proven in the work that we have undertaken since the start of the new year and the support we have received from Athletic drinkers all over the globe!
“Once again, we’d like to thank Athletic Brewing for their support, and we look forward to continuing our relationship.”
News on our final front of shirt sponsorhip for the 22/23 campaign will be revealed later this evening, ahead of its debut tomorrow afternoon!
