On World Wildlife Day, we are proud to team with the WWF to highlight the challenges faced across the planet.
Alongside some of the world’s best-known companies, NGOs and sports teams we were invited by the WWF to remove images of nature from our branding, in a bold effort to highlight the emptiness of a world without nature.
The campaign hopes to highlight the dramatic loss of biodiversity globally and the social and economic risks it poses. According to WWF’s Living Planet Report, average populations of mammals, birds, fish, amphibians and reptiles have dropped by an alarming 68% since 1970.
Marco Lambertini, Director General of WWF International, said: “All around us, the beauty and nature that we’ve long taken for granted are quickly disappearing before our eyes. We know that human activity has already resulted in wildlife populations plummeting by an average of 68% in less than a lifetime.
"Governments, businesses and consumers across the world must take bold action to reverse our impact on nature. That’s why we’re joining forces with some of the world’s best-loved brands, by asking them to remove nature from their logos, in a bid to highlight how desolate a world without nature could be.”
Some of the world’s most popular brands will be taking part in #WorldWithoutNature and many sports teams will also show their support by removing nature from their logos.
Marketing, Commercial & Business Director of Barnsley FC, Andrew Clark said: “Here at Oakwell, we are proud to support World Wildlife Day, and by removing nature from our crest, we hope to show solidarity for a crucial cause.
"We’re taking an opportunity to raise awareness for what might become a sad reality in the future – a world without animals, without natural resource, if action isn’t swiftly taken.
"Everyone at Barnsley Football Club is proud of the work that the WWF are involved in, making a difference for the future of our planet."
Statistics (read more)
|
Around a million animal and plant species are now threatened with extinction – more than ever before in human history |
|
Nature captures 60% of carbon emissions each year |
|
Every minute, we lose forest areas the size of 27 football fields |
|
25% of our medicines come from rainforests |
|
There could be more plastic than fish in the ocean by 2050 |
|
The population sizes of mammals, birds, fish, amphibians and reptiles have seen an average drop of 68% since 1970 |
|
75% of land has been significantly altered by human activities |
|
More than 75% of the leading global food crops rely on pollination by insects and other animals – and we’re losing many of these essential species at an alarming rate |
|
35% of global fish stocks have been overfished to unsustainable levels |
|
Half of all coral reefs have been lost since 1980 |
|
We could lose as much as 90% of the world’s coral reefs by the end of the century |
