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6 August 2021



6 August 2021

Barnsley Football Club and WHOOP, the human performance company, have joined forces for the 2021/22 season naming WHOOP as the “Official Fitness Wearable of Barnsley FC”.

Each player in the first team and academy will be supplied with the latest WHOOP technology to support Barnsley’s data-driven decision-making approach. Through the technology, WHOOP will provide unique data points and metrics to help improve performance, monitor the on and off field fitness and wellbeing of its players, and give insights that provide actionable feedback to its sport science and coaching teams.

The WHOOP branding will also feature on the back of first team home, away and third kit shirts for the 21/22 season.

Having partnered with some of the world’s leading athletes and sporting competitions including the NFL Players’ Association, the PGA TOUR and LPGA Tour and been approved for in-game use by the MLB, WHOOP collects physiological data which helps individuals to optimize their workouts, recovery and sleep.  It also identifies changes in respiratory rate with industry-leading third-party validated accuracy. This official partnership with the Reds will help to find new solutions to support our players at all levels.

“WHOOP is a data-driven company inspired by the achievements of top athletes around the world,” said Briain Curtin, International Marketing Director for WHOOP. “We’re excited to partner with Barnsley and unite in our shared mission to bring analytics, sports science and strategy together to help players optimise their health and performance.”

Barnsley FC’s Head of Business Development and Partnerships, Nicolas de Montauzon added: “We are very excited to welcome WHOOP to the Barnsley FC family. They have an impressive reputation and we look forward to being a part of their journey as they replicate the success they have had with US sports right holders.

“It is well known that Barnsley FC are a data driven Club and partnering with a company like WHOOP, who are synonymous with that method of working, only enhances our operation from both a performance and commercial standpoint.” 


More about WHOOP

WHOOP is a wearable technologies company that has developed a system that uses hardware, software, and analytics to allow members and athletes to approach individual wellness with purpose.  It helps optimize performance using 24/7 continuous heart rate monitoring coupled with actionable, personalized insights across sleep, recovery, and strain.

WHOOP captures thousands of additional data points per minute compared to a traditional heart rate monitor, including performance-related metrics like average heart rate, resting heart rate, and heart rate variability, but also sleep and recovery-related metrics like sleep stage recognition, latency, and efficiency. These metrics are personalized to the member and delivered in simple, easy-to-understand dashboards within the WHOOP App.

Studies show that after a year on WHOOP, members experience longer and more consistent sleep, improved physiology, enhanced physical performance, and meaningful lifestyle changes.

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