Paul Heckingbottom spoke to the assembled media here at Carrow Road following the Reds' defeat.
A goal in either half was enough for the hosts this afternoon in a game the Reds will probably feel they ought to have got something from.
Hecky described the performance as one of two halves, feeling the Reds didn't quite believe in themselves in the first 45 but admitted that his players rose to his half time challenge with a spirited fightback after the break.
As the Gaffer explained: "Our lads have come here away to a big team like Norwich with players who probably think they should be in the Premier League and we've had enough opportunities to have won the game.
"When we played how we wanted to play, we were passing the ball better, quicker, sharper and penetrating them much easier, and we got good chances from that.
"They were the positives. The negatives though are the two goals. They were both sloppy on our part."
The Reds passed up a catalogue of chances after the break. Hecky suggested his players lacked energy and belief and he felt pleased that after a half-time pep talk, the team responded.
He said: "First half I thought we looked flat in certain areas. Some of them were playing without belief, like they knew we weren't going to win the game.
"But that's not how we play. So we challenged them at the break to go out there and believe, and they did that. We were much better in the second half.
"But again, in terms of negatives we were very poor in front of goal, very tame and didn't take the many chances we created.
"So in essence, we got it wrong at both ends today."
Despite the defeat, having assessed the good and the bad during the performance, the Reds Head Coach wasn't too despondent.
He maintains that the performances are there, but of late the Reds aren't ruthless enough in either box.
With the international break now upon us, Heckingbottom admits that once his squad re-assemble the hard work will continue on the training pitch, especially regards working on the end-product.
"I was really pleased with how we carved out the opportunities" Hecky told us. "We did have a few counters which we're good at but we also created some other good chances through good football in breaking down what was at times a Norwich back 10.
"Five, six, seven, even eight times we've broken them down but like I say, the most difficult thing in football is the end-product, putting the ball in the back of the net and that's why those players are worth the money.
"I thought our full backs were great, we got a lot more surging runs forward out of them but again I felt we were too safe at times. We had opportunities to shoot, to pull the trigger and we passed the chances up.
"During the break when we get the players back we will be working on that end-product. We have to."