Paul Heckingbottom felt the Reds were punished yesterday for their profligacy in front of goal.
Despite Barnsley racking up over 20 shots at goal yesterday afternoon and seemingly looking set for a first three-point haul of this embryonic Sky Bet Championship campaign, it was visitors Ipswich who took home the spoils.
A second half quick-fire double from Town subs David McGoldrick and Martyn Waghorn saw Mick McCarthy's East Anglian side complete their third consecutive victory.
Failing to take advantage of the many opportunities created in the first half left Heckingbottom frustrated to say the least.
"We did more than enough to win the game," he told iFollow. "So to come away with nothing is really disappointing. But there's a message in there for the players. This is an unforgiving league, so no matter how well we might think we've played, we've obviously not done well enough."
The double change by Ipswich at the half time interval proved the catalyst for their improved and ultimately rewarding second half showing.
The Gaffer felt that the experience was telling in that period, with Barnsley under pressure straight from the restart.
"They brought some experienced players on and went very direct. They were then winning lots of challenges in midfield, lots of the second balls and we were really under the cosh for about 10 minutes and it's cost us.
"I thought after that we were back on top again. So to lose a game like that when they've only had two shots on target, it's really deflating."
Heckingbottom talked about the Reds needing to be more proficient moving forward and is now focused on Tuesday night's game back here at Oakwell against another side who've started the season in good form in Nottingham Forest.
"Every game's the same for me," he said. "Until we start getting more than three points for different matches. It's another game and another chance to get three points on the board. We will be approaching it in exactly the same way.
"We want to start off in that same manner, on the front foot, we want to play that same way but I'll be asking for a bit more in terms of us being more ruthless in both boxes."
You can watch Paul's interview in full over on iFollow.