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Club News

BE RED: Special Features This Weekend

25 August 2017

Here's what we have coming up for you in our latest edition of BE RED...

The Reds are back at Oakwell in the Sky Bet Championship and face former Premier League side, Sunderland AFC in a traditional 3pm kick off and we have plenty of exclusive BE RED content for your pleasure.

Tom Bradshaw is this week’s cover star and in his exclusive interview, reveals what life is like in the Sky Bet Championship whilst Darren Barnard, the man with the magic left foot, is our ‘Blast From The Past’. As ever, we have our columns with Paul Heckingbottom and Angus MacDonald in addition to plenty of content that focuses on our visitors.  

This special edition of BE RED also sees the Club incorporate new technology with the programme. Through using ‘Layar’ and augmented reality, we are now actually bringing our pages to life!

Augmented reality is a technology that creates interaction between the real world and virtual data. This virtual data is superimposed into reality through 2D images via a smartphone, tablet, or other similar device.  

Several pages within the magazine* have been made interactive, giving readers a unique print-to-digital experience that connects items, prizes and news in the magazine with their digital counterparts on the club website. Just hold your phone over the pages and scan with the Layar App to see extra video messages, interact with us and discover the possibilities of interactive print.

Smartphone users with access to an application store can download the Layar app and start scanning specific pages within this latest issue to see the interactive content.  

*The pages that we have made interactive… 

- Front cover

- Hecky’s notes

- Preview of game 

- Back cover

Be sure to pick up your copy of BE RED from around Oakwell tomorrow for just £3!  


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