The scale of counterfeiting is significant and we would like to assure supporters that the Club is taking the relevant steps in order to protect its brand.
Since the initial announcement, we are delighted to announce that the Club, assisted by brand protection experts Back Four Limited, have seized a large batch of unofficial counterfeit merchandise items from several online and offline organisations.
Following inspection of the seized items, a number of serious quality and safety issues have been highlighted. The Club brand is now vulnerable to international counterfeiting and many of the seized items have been manufactured in the Far East, which do not meet UK testing and safety standards. There is a clear risk factor with these items and this further demonstrates the Club’s need to protect our fans by removing these items from circulation.
It is the Club’s legal right to protect its history and its future. It is also vital that we protect our brand assets and subsequently strengthen our ability to generate funds for reinvestment and sustainability in the future.
How can our fans help?
We know we have loyal fans and would encourage you to support the Club by reporting any instances of counterfeiting or brand abuse by emailing us at firstname.lastname@example.org. All information provided will be treated with the strictest confidence and shared only with trusted law enforcement colleagues.
We know our fans are always supporting us on and off the pitch and therefore we appreciate any help or assistance you can offer us regarding this matter.