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Footfall figures at Oakwell total in excess of 350,000 loyal, passionate matchday supporters. In addition to those figures, events hosted at the Stadium attract daily business activity, community-based projects, and educational platforms that demonstrate an affluent and vibrant sports stadium generating a footfall of over one million people per annum.

Millions of people across the country watch the Sky Bet Football League on television with an average viewing figure of 750,000 people per live match rising to a peak viewing figure of just over 1,000,000.


Barnsley Football Club offers a strong, local, regional and ever-increasing national audience to partners and advertisers. Combined with a passion for delivering value tailored to your needs, we offer increasingly high exposure levels at a very reasonable price to suit all budgets.

Club national reach and media statistics

  • Annual matchday footfall 350k
  • Oakwell Stadium annual footfall 1.1m
  • Free-to-air TV weekly highlights programme average viewing figure 700k
  • Sky Sports weekly Soccer AM programme average viewing figure 300k
  • Sky Sports Goals on Sunday programme average viewing figure 180k

Club local / regional reach and media statistics

  • Weekly features in the Barnsley Chronicle (weekly sales of 35k)
  • Official Club Twitter account 105,000+ followers
  • Official Club Facebook followers 120,000+ likes/follows
  • Official Club website monthly unique visitors 120k+
  • YouTube Channel Views 7 Million+
  • Weekly official email newsletter verified email addresses 44k
  • Matchday programme annual sales 70k
  • Extended reach of community projects per annum 200k

Since 2015, the social media gains achieved by Barnsley Football Club have been recognised nationally, in particular, during the 2016/17 season alone the Club ranked 5th nationally among the 92 Football League Clubs for social media engagement (via Fanalyse). 

Twitter followers thru 2016 increased by 67%! 

The official matchday programme sells out regularly, with editions in recent seasons being recorded as some of the best-selling issues in the history of the Club. 

With new platforms regularly coming into effect, and ever-increasing technology to hand, the Media & Marketing Team at Oakwell are finding new and innovative ways of engaging and interacting with the fanbase and greater football world whilst simultaneously helping our Club sponsors and partners to reach their target audience.


These are exciting times for Barnsley Football Club. 

Get on board!